Event sponsorship is a backbone to any event marketing campaign, but finding the right event sponsors is the toughest job. Are you an wedding event management company in Kollam looking for sponsors for the event? Here we are explaining how to proceed that.

For instance, you are trying to sell an Audi car to a school going kid. Does it even make sense, no right?

Everyone cannot be sponsored; you should be able to screen up properly to find the right person. Who should be the best target audience for Audi? It is a group of people who have a moderate-high net worth, love cars and are above 18 years. So this analysis makes you clear to know your target sponsor.

Well, working event sponsorship is always based on profit-driven math. For many event organizers, securing a trustworthy & efficient event sponsor is gaining an extra revenue stream altogether. It is clear, creativity & loyalty adds measurable benefits.

Sketch your perfect sponsor list

Start hunting, by sending generic proposals to every prospect you have on your list. Once you find someone with mutual benefits, try to check how many such companies did you find. So, you are done with the screening process. This will make your job easy, share your complete plan with the best suiting company and try to build the partnership for a longer period.

So what did you actually do?

• You figured out what you were looking for
• Gathered prospects
• And chose a sponsored with whom you have a win-win situation
• Find Vendors like KWP Event Management kollam who support events

Initial Contact

Trust me; the first expression can be a making point for you if your approach is impressive. Think of that kind of sponsor who is not with you at a contract frame and then disappears, plans for a long-term bond.

Draft a clear sponsorship proposal

Never reach your potential sponsor, empty-handed. Your proposal should be drafted so well that, the draft itself can create a greater impression to start a wonderful journey.

Try also to attract sponsors with non-monetary offers. What if you partner with large corporations, who don’t need money or leads. They seek much more than that may be to help you build with other sponsors, who are likely in the same business or guide you. Make sure you have expertise on what you do & can show the best of it.

One best way to add value to your sponsorship package is through your audience or your previous work. This will help the investors understand whether is it worthwhile  sponsoring your event.

Follow up the unattended

Just because a prospect didn’t turn up because of certain other works, you can’t let go of him. When you try to draw near to him through proper connection again, you actually can acquire more than just the monetary sponsor

Sometimes, it so happens that we find the prospects quickly but forget to remain consistent contact, mostly when you don’t get to hear back from your leads sooner. Try to make connections & follow up with proper emails, special offers & social media reach to make your presence reach the prospect and thereby maintain the relationship alive.

Conclusion

Today because of the technology, finding things are easy but sustaining is tough. You know the prospects and eventually, you get to see many more adding to the list, now it is about you to make your presence with utmost respect, loyalty & creativity to earn a sponsor for a long-term for your events.